Exiled from Belgrade, Serbia in 2004 after multiple public stonings, designer Dusan Pejcic fled to Berlin to materialise his childhood fascination with Dune, Divine and his Mama's high heels. Touched by the synthetic. The artificial. And provocation. Dusan launched Fi-Fu – a Berlin-based fashion line oriented toward the future. Disenchanted by the uniform, superficial relationship to self and clothing, Fi-Fu specialises in multiple personality, schizophrenia, sexual deviation and notions of grandeur. Every Fi-Fu piece creates a new character. Liberating a hidden desire. Deconstructing identity through constant movement and change. Akin to the poison arrow frog, Fi-Fu is a rare mutation – spotted in the finest clubs, boutiques, runways and darkrooms worldwide.