Serguei moved to Spain in 1994 where he studied fashion and textile design. “I love Spain” - which awarded him the ModaFad Pure White Award for the best collection (Summer 2002) - and “I love Flamenco”. Serguei presented at the London Graduates Week (May 2004), the Berliner Durcheise Preview (July 2004) and the Genial Fashion STIB (September 2004). His collections are influenced by movement and dance: the flamenco and ‘30s ballroom dances. 2005/2006: he presented various collections at CreaModa in Bilbao, Barcelona Fashion Week, Pasarela Gaudí and Barcelona Bridal Week. He also designed five collections for men, women, children, sports and swimwear for Chivas Guadalajara and a collection of uniforms for Omnifly, Mexico.

"My work features a constant search for elegance. It reflects and investigate on what is elegant nowadays.  Recollections from my childhood are a  constant source , a part from that, inspiration that can come from anywhere... "