Press Release : November 2007

“There are no real corners in this world, but there certainly is edge!” - and let’s
celebrate it. The Redspective store opened its doors on August 3rd, and their website and online
shop is live.

Inspired from a romp through the former soviet sector, Redspective was founded this year by Cynthia Carson and Gernot Ober, in order to create a new collaboration for clothing, art and design using East European talent and themes. All artists and designers are natives of the East Europe, or from there they work, scooping the ideas, transferring to us the mood and vision of that world in which they live and create.

From their studio, also based in Mitte, the Redspective team dirty their hands experimenting with techniques in printing and application, in order to create new ideas in the bringing together of art and clothing. Redspective enlists the images from their “urban-artists”. These are: street-artists, stencil-ists, graphic artists, cartoonists, painters, sketchers, poets and illustrators. These images are “infused” with selected clothing from partner brands, i.e. Levi’s, Mustang, Dunderdon and Junk de Luxe.

The Redspective shop will also feature exclusive pieces from independent designers. In the back, there is a gallery section which features the artists alternative works. All clothing, designer, and art pieces are limited editions or one-off’s. Adding to the excitement, the Redspective store also offers : unique hand-painted Matryoshka dolls, posters & books, music CDs from the underground Griboedov Club (St Petersburg), jewellery, hats, bags, vintage soviet pins, old Russian children’s badges – and Russian chocolate.

Why East Europe? “…For us, the former border represents a whole new flavour - the development of art, culture, impression - existence - curious essence - novel beauty - constructivist - non-conformist - unique. It has its own perspective…”

Redspective currently utilise and promote the works of 15 artists and designers, however are ever-seeking. Thus coming soon are more artists, more designers, events and collaborations, and the Redspective house-brand utilising themes and images from the “Red” past.

For more information concerning the Redspective store, collections, artists or future events, please contact:

Cynthia Carson
+49 (0) 30 657 03090
+49 1779 64 8339
cynthia@redspective.com

PHOTOS STORE & GALLERY

PHOTOS REDSPECTIVE ARTISTS

Artists include:
Boxi, Berlin – Street artist, stencil and painter
Incubus Project, St Petersburg, Russia – Street art team, stencil
NMKaZ Crew, Gatchina, Russia – Graffiti team, and sketch artist
Nepomuk, Berlin – Pop-Cartoon graphic art tea

PHOTOS DESIGNERS

Designers include:
Olga Soldatova, Moscow, Russia
Ludmilla Mezentseva, Moscow, Russia

INSPIRING COMMENTS SO FAR:

“We don’t have anything like this back home!” – customer UK
“We are excited to see what you can do with our clothing” – a partner brand
“This is a cool store! – really beautiful stuff” – customer from Scandinavia
“Give me all your size 30’s… “ – customer from Barcelona
“This is like investing in art, or something!” – customer from Australia purchasing a pair of modified Levi’s

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